SMRG’s primary focus is qualitative market research and consulting services. However, we closely partner with firms and consultants that specialize in quantitative research, providing clients full service market research.
Our qualitative services include:
- Research design
- Discussion guide and screener development
- Participant recruitment
- Moderation (in person, telephone, and online -- see methodologies for more information)
- Spanish speaking moderation
- Transcription services
- Reporting and presentation of findings
- Post research consultation
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